Local Decorating Den named National Business Owner of Year
FOR IMMEDIATE RELEASE
Contact: Cliff Welles, ASID
Principal, Decorating Den Interiors of South Floria
239.948.9779
Cliff@DecoratingDen.com
Local Decorating Den named National Business Owner of Year
BONITA SPRINGS, Fla. (June 2, 2011) - The owners of the Decorating Den Interiors studios in Bonita Springs and Sanibel Island, Fla. were named Franchise Business Owner of the Year last week at the company’s 42nd annual Conference and Suppliers’ Market in Phoenix, Ariz. Cliff Welles, ASID and partner Judy Underwood, Allied ASID accepted the award, the highest honor bestowed annually by the 450-unit international interior design company. Chairman James S. Bugg, Sr. presented the award.
Welles and Underwood have previously won other top awards given by Decorating Den, including individual sales, franchise sales, regional sales, and Region of the Year. They qualify, train, and mentor 20 interior designers operating in individually owned design studios across southern Florida (Bradenton to Vero Beach, and south to Key West). They have also won numerous “Dream Room” design awards in the company’s annual competition, judged in New York City by interior design magazine editors, which has resulted in their work being published in many home furnishings magazines and interior design books.
Welles and Underwood started their design business in Coral Gables, Fla. in 1993 and expanded into studios in Bonita Springs and Sanibel over the last ten years. Their Sanibel office, with three island designers, has been voted Best Home Interiors there every year since 2007.
Decorating Den Interiors provides furniture, window treatments, floor/wall/bed coverings, accessories and lighting from the global marketplace for residential clients, as well as plans and interior furnishings for commercial markets. As members of the earth-friendly Sustainable Furnishings Council, Welles was recently re-certified as an Accredited Professional. He maintains his credentials with the National Council for Interior Design Qualifications (NCIDQ). Underwood serves the business and regional team as the director of both training and decorating services.
Asid Interior Designer - News
Cliff Welles, ASID and partner Judy Underwood, Allied ASID accepted the award, the highest honor bestowed annually by the 450-unit international interior design company. Chairman James S. Bugg, Sr. presented the award. Welles and Underwood have
The American Society of Interior Designers – Illinois Chapter (ASID-IL) announced that it is accepting entries for the 2011 Design Excellence Awards, an annual competition open to ASID-IL members, International Interior Design Association Illinois
Excel Dryer, manufacturer of XLERATOR® high-speed, energy-efficient hand dryers, has become a Top Level Industry Partner of the American Society of Interior Designers (ASID). The partnership reflects Excel's dedication to offering interior designers
The American Society of Interior Designers (ASID) announced the findings of its first quarterly performance index. The ASID index is based on data compiled from a monthly survey that provides a tailored perspective on billings and business conditions
WASHINGTON, DC -- The American Society of Interior Designers (ASID) today announced the findings of its first quarterly performance index. The ASID index is based on data compiled from a monthly survey that provides a tailored perspective on billings
Reading the Index: The Stories Behind the Numbers ... - ASID ICON
Reading the Index: The Stories Behind the Numbers
By Michael Berens
Last week, ASID released its first Interior Design Business Performance report , covering the first quarter of 2011. I am happy to say that the news in general is very positive. While most sectors of the building industry continue to struggle, interior design has experienced continuous, albeit moderate, growth during the first quarter of the year. After a slow start in January, business activity has been steadily improving, with positive gains reported across all specialty areas, regions of the country and types of firms.
That is the 30,000-foot view. But on the ground, the picture is more mixed. Some firms say their business has significantly improved over the past two or three years, while others are just barely hanging on, still waiting for the recovery to hit their area of the country. Even among firms that have seen billings increase, business is not what it was like before the recession. One firm principal summed up the frustration that many designers are feeling right now:
I spend more time negotiating fees and budgets, discussing pricing and working on the financials than on designing and marketing. This is discouraging, and I do not see an end in sight. Even our most well-educated clients are asking for special “deals” and reduced fees.
Designers are feeling the pinch, having to scale back hours or downsize their firms. They are hunkered down in survival mode , cutting overhead and expanding their outreach, looking for new markets to tap.
Nonetheless, the majority of designers are optimistic that conditions will improve before the end of the year. One beneficiary of the stalled economy has been the remodeling sector, which has experienced an uptick from homeowners who have decided to improve their current homes rather than buy up. Observed one designer:
There is still a lot of uncertainty with our clients about the current U.S. economy. Many of our residential clients are deciding not to travel this summer … and instead have brought home renovation projects that were previously off-line back to active status.
The numbers are encouraging. But how good or how bad the market is right now comes down to how it looks to your firm.
If your firm is interested in participating in the ASID Interior Design Billings & Inquiries Index panel, please notify the ASID Research Department research@asid.org .
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