Emerging Markets Drive Software Piracy to a Record $59 Billion in 2010, BSA ...

, The Business Software Alliance (BSA) reported today in the 2010 BSA Global Software Piracy Study . That amount has nearly doubled in real terms since 2003. Emerging economies are the driving forces behind the trend, the report finds, because that is where PC shipments are growing fastest.

Software piracy is escalating in value even though large majorities of PC users around the world believe in intellectual property rights and prefer legal software to pirated software, according to surveys of approximately 15,000 PC users in 32 countries, conducted Ipsos Public Affairs as part of BSA's report. But a startling finding is that too many people do not realize they are using unlicensed copies.

BSA has created a rich, interactive presentation that shows how these trends play out in 116 countries and regions around the world. It is featured at www.bsa.org/globalstudy .

"The software industry is being robbed blind," said BSA President and CEO worth of products were stolen last year — and the rates of theft are completely out of control in the world's fastest-growing markets. The irony is people everywhere value intellectual property rights, but in many cases they don't understand they are getting their software illegally."

"Software piracy is an urgent problem for the whole economy, not just the software industry, because software is an essential tool of production," Holleyman said. "Businesses of all sorts rely on software to run their operations. Properly licensed companies are being unfairly undercut when their competitors avoid overhead costs by stealing software tools."

Key findings of the 2010 BSA Global Software Piracy Study:

While the number of PCs shipped to emerging economies in 2010 accounted for more than 50 percent of the world total, paid software licenses in emerging economies accounted for less than 20 percent of global sales. Six years ago, the commercial value of software piracy in emerging economies accounted for less than one-third of the world total. Last year, at , it accounted for more than half. The global piracy rate for PC software was 42 percent in 2010. That is the second highest global piracy rate BSA has found in the eight years it has been conducting annual studies with leading market research and forecasting firm IDC. In 2009, the global rate was 43 percent. The regional piracy rate rose by 1 point in the — two economic hotbeds of the developing world.

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